Not Just Animals, a non-profit animal welfare organization, is looking for a volunteer logo designer. Here’s the info:
PROJECT: NOT JUST ANIMALS! IDENTITY DEVELOPMENT: Can you help us develop a distinct identity system that captures the vision, focus and personality of NJA!. First step is to develop a logo……
Organization Name: Not Just Animals! (NJA!)
Contact Email: egillis@egillislaw.com
Design Objective:
Help us Develop a distinct identity system that captures the vision, focus and personality of Not Just Animals!. First step is to develop a logo.
Design Considerations:
Logo design to be used in….
-stationery
-website
-brochure
-email newsletters
-powerpoint presentations at conferences
-business cards
-booth displays
-appeals for sponsorship
-social media
Positioning Statement:
Not Just Animals!, is a non-profit animal welfare organization currently in the start up phase. Our vision is to create communities promoting, supporting and celebrating the profound connection between people and animals, to ensure every animal is properly cared for and to support the right that all people have to be close to animals in any stage of life. It’s about quality of life for us all!
Organization Backgrounder:
In 2008, we formed NJA! in Sacramento, California to recognize the emerging importance of pets as family members, to ensure every animal is a valued member of our community and to promote the importance of the human animal bond.
NJA! was formerly known as PACKS Rescue. After soul searching and a board retreat, we collectively created a name that was reflective of an enterprise going after something MORE than animals, (i.e. the human-animal bond) and less about portraying animals as victims in need of rescue. By working to increase awareness of companion animals’ positive effects in our lives we hope to ensure better care for animals and a healthier community.
NJA! promotes the integral function of the human animal bond in our families and community, the educational system, in animal related groups and in political and social entities.NJA! reflects the celebratory revolution in human animal bonds.
Our Mission Statement:
Not Just Animals! Mission is to change the way people think about human animal relationships, by insuring every animal is a valued member of our community.
We do this by:
- Providing creative social service programs with animals helping people.
- Creating profitable businesses whose proceeds go to benefit and sustain
the goals of the organization.
- Leveraging the power of Web 2.0 technology to build social community.
- Supporting pet food banks, spay and neuter programs and better
veterinary care in targeted communities
Design Objective:
Develop a distinct identity system that captures the vision, focus and personality of Not Just Animals!. First step is to develop a logo.
Design Considerations:
Logo design to be used in….
-stationery
-website
-brochure
-email newsletters
-powerpoint presentations at conferences
-business cards
-booth displays
-appeals for sponsorship
-social media
Possible components for inclusion in logo:
-Name of organization: Not Just Animals!
-Acronym of organization: NJA!
-Tagline/positioning statement: None developed at this point. (Note:Directional thoughts…..possibly using the line: “It’s about quality of life for us all” or simply “It’s about quality of life” or fun statements, i.e. “It’s a quality of life thing.”)
-People
-Companion Animals
-Images representing community, home, safety, love
Contact Email: egillis@egillislaw.com
*****
Thanks so much!
